Flare Street Blog
For our latest launch we had the pleasure of shooting Joni and Mish, the lovebirds behind Jam Vintage. We’ve been dreaming about shooting these two wonderful humans for a few years now and here we have it, Love Potions.
A chance meeting at a coffee shop on Sunset Boulevard, LA, was how these beautiful flares started their life! Nik, our Flare Street designer, bumped into Dani from Dazey LA sipping on a morning coffee and after chatting about their brands and slow fashion ethos, the idea of a collaboration came to light.
Dani draws beautiful designs and had spent years as a graphic designer, but was looking at creating a textile for her brand and Nik LOVES nothing more than turning artwork into flares! Within a few hours, Dani was back at Nik's Air Bnb, trying on flares, getting into the groove of velvet and snapping pics... By the end of it, it was decided, Dani would create the retro print and Nik would create the flares - on velvet of course!
The flares are available now for pre-order in a retro Orange & Green as well as a Brown and Pink colourway. We've made these in our original flare design as well as the new wide-leg flares, both in velvet and both super comfy!
We're currently printing the fabric with our Australian based sustainable printers, so they will be ready for you to groove around in super soon!
Spread the flare-love xx
We get way too excited about our flares and this was one of the hardest secrets to keep! These flares have been hanging out in our studio for a year now, waiting for Splendour and the summertime festivals before they could go out into the world... for those of you who have swung past the studio since last year would know all about these!!
Sourced from one of our fab local suppliers around the corner in Melbourne, we snapped up all of the sequins that had to make this collection come to life.
With massive inspo from Studio 54 days, where Keith Richards met Patti Hansen, Diana Ross and Cher got fabulously groovy and Bianca Jagger rode a white horse across the dance floor.... you can only imagine how outrageously fabulous the outfits were!
Captured in the forrest of Idyllwild, California, last September, when the sun was peaking through and the light was mystical. We shot these flares in the cosiest little 60's cabin in the woods and highlighted the dreamy, phosphorescent vibes they emanate.
They're so limited and made to order!
Diana Ross at Studio 54 getting her groove on!