Flare Street Blog
The floral artwork made by Californian girl, Siobhan, caught our eyes a few months back and she's been melting our hearts ever since! Collages of wild flowers, rolling hills and of course the coastline of Big Sur played backdrop to these beautiful images.
She's snapped here wearing our Amalia Flares in Cream and we were lucky enough to ask her a few questions about her art.
Enjoy a snippet from our interview with her below and be sure to check out her Instagram here!!
What is your favourite music genre?
My favourite music genre is indie-pop/rock and electronic. I love just throwing on a radio station off of some of my favourite bands (go-to's lately are the Shout Out Loud's or Rogue Wave), and if I'm looking for more up-beat, my absolute fave's right now are electronic songwriter's/DJ's Tourist and Kasbo.
Where did you get the inspiration for your artwork from?
I've always been drawn to nature- especially colourful wildflowers.
The California Coast and scenery (particularly Big Sur, CA) was definitely the beginning of my inspiration to creating my floral art pieces. I loved the endless rugged coastline covered in wildflowers- it always seemed like a dreamland, something that I could only imagine every time I visited Big Sur.
So from there I started my own editing technique- using different flower photos I've taken and sort of envisioning one photo with certain colours blended together.
Each photo I create starts with a vision, and as I edit, I kind of just go with the flow until I'm satisfied! The process can be pretty spontaneous and unknown, which keeps it so fun for me.
What is you routine as an artist?
I love editing when I first wake up or late at night before bed. That's usually when I'm the most settled mentally through out my days, so I'll often grab some coffee and sit down for a few hours in the morning, or be relaxing at night and edit to sort of wind down before I sleep.
My art pieces usually take several hours to create-- sometimes I'll start in the morning and go back to it at night, and I definitely notice a break during the day helps my creative flow with editing. Music is always on any time I edit- it's definitely a part of my process.
What is your ideal, grooviest outfit? Would it be different from your daily outfit?
My favourite look is definitely edgy, girly-- I love throwing on a floral skirt or dress with my black doc marten's. My daily outfit usually consists of something similar- my favorite high-waist denim shorts or a floral dress, doc marten's and a graphic tee. But would have to say my ideal, grooviest outfit would be some floral flares, my boots, and a tee.
If you could describe your first impression of our flares in one word, what would it be?
For our latest launch we had the pleasure of shooting Joni and Mish, the lovebirds behind Jam Vintage. We’ve been dreaming about shooting these two wonderful humans for a few years now and here we have it, Love Potions.
Mary Quant: Refreshing and Revolutionary. She transformed these styles into a fashion revolution that would pave the way in ladies fashion for decades to come…
There's a starman waiting in the sky,
He'd like to come and meet us,
But he thinks he'd blow our minds...
Midnight Stardust is here... we just LOVE the name of this collection, named by the winner of our recent Instagram competition, Olivia!
SHOP THEM HERE!
Our last collection of Sequin Velvet Flares, Phosphorescence, walked out the door so fast & we don't think these babies will stick around for long either!
Ensure you read the construction details of these flares, they're different to our classic styles.
Spread the flare-love xx
We now offer AfterPay & ZipPay in Australia as well as AfterPay & Sezzle in the USA!
As a HUGE, MASSIVE THANK YOU we're having a 4-hour sale tomorrow! And a giveaway, because we're just too excited about this!
Starting at 6am AEST for 4 hours, jump on our site to snap up your favourite flares! We're running low on a lot of styles and sizes, so we can't guarantee they'll stick around for long. This sale is also valid on ANY of our pre-sale items too!!
We also thought we'd do a little throw back to 2013, when we had 30 flare-lovers on our Instagram, we were scouring our suppliers for velvet, making our first pair of flares and wondering where this journey might lead...
We thought we tell a bit of a story about the beginning with a few grainy, old phone pictures...
With the help of our super old Blog Spot account, we were able to find a picture of the first ever flares we sold. These were called Scooby Doo, made from Orange Burnout Velvet and headed to our very first customer ever. Her name was Johanna and she lived in Florida, USA. I remember this vividly, because I'd just opened up Flare Street on Etsy and wasn't even sure if anyone would be interested in flares... Turns out, there was at least one more flare-lover out there!
Johanna is still a treasured customer of ours, I think her Flare Street collection is up to about 30 pairs these day!
In the first few months, my sisters, Mum and I had a little party to celebrate having 30 flare-loving followers on Instagram. It's funny to think about that now, it was a really big deal to know there were at least 30 other people out there who loved flares as much as me!
Below is our very first Instagram post EVER. This was June 2013, I'd made an account and started posting the flares I was making from my mum's kitchen table, her apartment was FULL of fabric and machines after a matter of months!
I remember at this time, the hashtag #bellbottoms had been used 8,000 times. Having a quick peek in early 2019, the hashtag is sitting on 140,573.... That's a LOT of flare-love in 5 years!
Our Amalia Flares that we've just released were inspired by our very first flares. We only had one of these and it was an Indian block printed fabric with elephants dancing around the trim.
As our Etsy store was growing, my beautiful little sister, Ash and I, staged our first ever photoshoot. We had some wonderful helpers as well and these pictures are still some the favourites!
The fabric in these pictures was SO SPECIAL! We didn't tell you all at the time, but it was a dead stock fabric we'd picked up from Prada. A beautiful Italian made fabric, designed by Prada and it was seen dancing down Milan Fashion Week catwalk just months before... we really hit the jackpot with this beautiful knit. We sold so soo much of them that it gave us the funds to really get Flare Street going.
Due to these sales, we were able to buy a new machine, which cut down the time of making a pair of flares from 4 hours to just over 1 hour. We could purchase fabric we'd dreamed of buying and much, much more of it!
In 2013 and 2014, when we first started looking for velvet, it was so hard to find! Below is a picture of Ash, at Paradise, a beautiful forrest near Apollo Bay. Whenever I came across velvet, I snapped it up. This was a really rare Italian burnout velvet. There's no wonder why our current range is mainly velvet, it's just too lush to pass up!
I remember calling one of my suppliers and begging them for just a little bit more. I'd sold out of my favourite velvet fabric and hadn't kept a pair for myself... they called back the next day and had good news! They had the tiniest amount of fabric deep in their warehouse...It was enough for one last pair. I still groove around in them, they're 5 and a half years old and still going strong.
The end of 2014 and beginning on 2015 marks a whole other stage in Flare Street's life... we'll have to wait for another big celebration before we throw-back to that time!
We can't thank you all enough for all the love and support that you've sent our way. There was no way, in 2013, that we thought Flare Street would ever have 40,000 flare-lovers on one platform... it is just amazing for us to think about!
We can at least have a flash-sale to celebrate and a giveaway!!
Stay tuned on our Instagram for more info!
Spread the flare-love xx