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Bright, bold, beautiful and quite short lived, The Apple Boutique by The Beatles was designed and stocked by design collective, The Fool, in 1967 in bustling London.
The store was managed by Jenny Boyd, sister of Pattie Boyd, and Pete Shotton, who was John Lennon’s school mate. In addition to psychedelic and vintage clothing, the boutique sold books, music, spiritual objects, instruments and art.
The concept of the store was that everything within it’s walls was for sale and was meant to capture the vibrant essence of the Fab Four and be a cultural centre for their friends and fans alike.
Despite the overwhelming popularity of The Beatles at the time, the boutique was not ultimately a success for Apple Corps and had to shut its doors after only eight months.
On closing day, The Apple Boutique opened up for the last time and decided to give away the remaining treasures within the store for free, on a “one item per person” basis, could you imagine??!
Even though their boutique was short lived, the fashion and style of the iconic Beatles is sure to inspire until the end of time.
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It's time New Zealand Flare-Lovers!! We finally have AfterPay up and running... you can now check out as normal and use PayPal, Card or spilt it into 4 payments and use AfterPay!
We're so happy we can finally offer this on our shop!
Spread the flare-love xx
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We're saying bye to Brunswick East & moving to the Footscray Cotton Mills next week!
If you'd like to try some flares on in real life, shop your favourites and admire our 60's wallpaper while we're still in Brunswick East, come along tomorrow!
It's a public holiday in Melbourne (25th April 2019) and we'll be open from 11.30am-4pm.
Appointments are always loved, send us a message or DM on Instagram to make your time.
Drop-in's are welcome too!
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Golden Bazaar has been a favourite amongst flare-lovers for years, but we only had the Turquoise version. Our latest additions to our flare range is this beautiful hand-placed print in Ruby Red and Chestnut Brown!
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Mary Quant: Refreshing and Revolutionary. She transformed these styles into a fashion revolution that would pave the way in ladies fashion for decades to come… -
Happy Birthday Pattie Boyd, our main style inspiration and Queen of 60's & 70's fashion! Nik was lucky enough to meet her and chat about 60's style and fashion last year. Read our latest blog post here!
