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Part 3, we're just going to jump right on in to this one...
Most of you will know that we’re a gender-neutral brand and we strongly believe in equality and celebrating diversity.
Flare Street has always been season-less & every now and then we’ll bring back old favourites from our Limited Edition collections for those flare-lovers who missed out the first time around!
Our garments are designed to be worn by everyone, of all backgrounds, across the world and we strive to demonstrate this through our photographic campaigns, language, music and casting a diverse range of babes for our imagery. Our stance on diversity is inclusion.
The way we design our flares is with this in mind, ensuring there is a wide colour palette, sizing and selection to suit every flare-lover out there.
Campaigns:
As part of our commitment to equality, we strive to show off our flares on a diverse range of babes, regardless of skin colour, gender, size, sexuality, religion or any other aspect of their personal identity.
We will not disclose the private and personal information of our babes, that is up to the individual, but we can tell you that ensuring we book, cast and shoot a wide range of flare-loving babes is very important to us.
Our flares are worn, and have been worn, by everyone, and our goal is to reflect all of these wonderful people through our campaigns. This isn’t a new goal of ours, we’ve been quietly doing this from the very beginning, and it is an ongoing commitment from Flare Street.
Photography:This brings us to how we capture our flares and our models, and let’s just start with saying it’s in the most natural way possible.
We do this for a few reasons:- To ensure we capture the true colours, sway and fall of our flares.
We never want our customers to be unsure about the product they will receive. It’s so important to us to truly represent our product in it’s natural, true form. We pride ourselves on the quality of our garments! - Our models are usually everyday flare-lovers, customers or Instagram friends and we like to reflect this. In the briefs for models, we ask that they bring clothes that they’d love to style with our flares as well as their natural & comfortable hair/makeup. Why? So that we can capture their style & individual identity, so that we can create snapshots of flare-lovers in their true form and also, so that the image that is displayed by Flare Street is attainable for everyone and anyone.
Some of the key points we focus on when creating new photos is:
- Absolutely zero post-production – you will not find an edited/touched up/air brushed photo by Flare Street
- No pinning or hiding parts of our garments, what you see is what you get!
- Using the babes own clothes or those from op-shops, vintage stores and other small brands helps to keep waste down. It also creates attainable outfits for those flare-lovers that would like to purchase a whole look/outfit.
- There is no change to our models, size or person.
- We shoot on 35mm film and majority of the time the sequence is: snap, develop, upload straight to our website and socials!
Fashion Weeks:
One of the major requirements we have is that all shows we're a part of must cast a diverse range of babes. We believe that there is a need for diversity and inclusion. It will be the same for any and all future shows that we get to be a part of!
Sizing:
This brings us to our final instalment of Fashion Revolution week… sizing and the introduction of 2 new sizes: XXS/XS and 2XL-3XL!!
We’ve been working on creating a wider size range for a long time, and in our next release you will find all the new sizes. Part of the reason we are slow to introduce new sizing is to ensure that the demand is there. As a slow fashion brand, we focus on not having any left over/unsold product – you might have noticed this by the lack of sales and major discounts that appear on our Store, most of our flares sell and sell out. After the introduction of Curve, we always wanted to add further sizes, we just do it slowly!
At the moment, we have these flares available in our Classic Black Velvet (shop them here!) in the new sizes. They’ll also go onto Pre-Sale once they’ve sold out, so we can make them for all the flare-lovers that have been patiently waiting for this!
In the coming releases this year, keep your eyes peeled for our new sizing range. It will cover XXS-3XL! That’s 18 sizes…We’re so excited!!
Thanks for joining us for Fashion Revolution Week 2021!! We hope you've had a fab time & as always, spread the flare-love xx
- To ensure we capture the true colours, sway and fall of our flares.
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It's what you do with your dancin' shoes... our latest mix to dance around to! -
Oooh yeah, Leopard Print is back and it's here to stay!! We've made our Leopard Print Velvet just how we like it, with a darker feel, some golden shine and a mix of chocolate, tan and deep brown! -
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It took us a long, long time to get our mitts on them again & we're super excited that we did! Emerald Green Faerydae Flares are back!! -
We caught up with Abbie Lou Fowler when we were in London at the beginning of the year. Stopping off at a cosy English pub, we photographed this babe in our Ophir Flares and High Neck tops.
Scroll on down for our interview with Abbie all about her music loves and vintage furniture projects!
What is your favourite music genre?
It’s a big toss between Glam Rock and Rock n Roll in general!
Where does your style inspiration come from?
It tends to come from anything vintage! Reverting back to my music taste it’s heavily inspired by 70’s/ 80’s music videos or vintage magazines. I really love the Vogue shoots from the 60’s for makeup and the Patrick Nagel prints from the 80's.
What is your routine as an artist/creator?
My routine would be: wake up at 7am for 3 to 4 days in the workshop. At the moment I’m still an apprentice in furniture restoration, leather work & upholstery so each day is wildly different!
But I’m lucky enough to work for my Dad who has a long list of clients which are some of my idols growing up… aka Bryan Ferry, Nick Cave, Roger Daltrey... Which is super bizarre for me!!!
I tend to finish around 5-6pm and get on with my personal profile, styling and making little leather bits for my upcoming project!
What would you wear if you were on stage? Would it be different from your daily outfit?
My stage outfit would have to be giant platform shoes, in silver or gold. I’d really love some Elton John style boot platforms. That’s the dream!
I’d pair it with either a skin tight silver catsuit with lace up front (Freddie Mercury style) with flared bottoms and studs. Or an epic big collar flared studded suit…. Always with platforms and HUGE shaggy hair.
Makeup would be blue eyeshadow, a brownish pink lip and lots of almost neon pink blusher going up too my eyes.
If you could describe your first impression of our flares in one word, what would it be?
My first impression of your flares in one word would have too be ‘Groovy’! The colours and patterns are non other than that. Stunning!
Check out our Abbie Lou inspired Playlist on Spotify below, or click here!
Find Abbie on Instagram here: @abbieloufowler
Hair and Makeup by Abbie Lou Fowler
Styling by Lucy Sotelo
Photographed by Nik Shimmin in February 2020, London, UK.
